How we got here.

Don Yeyo (Dad)

Started it all

Rafael Rios

Founder & Executive Chef

Roman Rios


Fernando Rios


Jay Amargós


It started with our dad...

Don "Yeyo"

Yeyo's started with family. Rafel & Roman moved here with their family about 10 years ago. Helping in their dad's garden. It grew so large that they couldn't give it all away. He encouraged them to start one of the first food trucks in Bentonville and it was a huge success very quickly. About five years later they had outgrown the truck and expanded into a state of the art restaurant in 2018.

They call their dad "Yeyo" so naturally they named the restaurant after him.


The story of Yeyo's by Rafael

The story of Yeyo's began simultaneously in Michoacán, Mexico and California’s beautiful San Joaquin Valley in the early 80's. My father was a seasonal farm worker. His stories would describe the early mornings with family and friends, gathering to prepare delicious food. Those stories were very interesting and always kept me going.
During my fathers absence, I took every opportunity to learn and master traditional cooking techniques used by my mother and grandmother, and found the road to the unmistakable culinary identity that is worth sharing.
In 1997, my desire to make a difference in the life's of others led to my enlistment in the U.S Army where I honorably served for 15 years, including Operation Enduring Freedom. It is that same desire to serve and make a difference that enables us to genuinely offer you the best of us today. Yeyo’s Mexican Grill honors "Don Yeyo" with the mission of transporting you to the Bohemian streets of old Mexico, sharing our tradition with great pride and using the freshest produce grown locally at the Rios Family Farm.

Embark with us on an unforgettable culinary journey!

The Yeyo's Story By Alexa Heung

The story of Yeyo’s El Alma de Mexico began in the heart of Michoacán, the state in West-Central Mexico where seven brothers and sisters grew up together in the unity of shared meals around the table and work. Rafael Rios moved north to the California coast with his family as a teenager, his father farming seasonally. After fifteen years of honorable service in the U.S. Army, the entire Rios family and their young children chose to relocate from Oxnard, California to Northwest Arkansas in 2006, attracted by the region’s rural beauty, agricultural roots, and a palpable spirit of open opportunity. Stepping foot in the musty vintage feed store that used to stand on the street for decades brought them back to their childhood of raising animals and working the earth for abundance.

When Did Yeyo's Come To Life?

The family started with humble beginnings in 2012, with the Rios Family Farm in Little Flock, Arkansas, which is still in operation, and a food truck on the Bentonville Square.

Yeyo’s now has two food trucks, a flagship restaurant, Yeyo's El Alma de Mexico, in the 8th Street Market, Bentonville, a growing catering business, and Yeyo's Mezcaleria y Taqueria & serve food at the Railyard Live event @ Butterfield Stage in Rogers. The family has high hopes and ambitions to continue to expand as a hospitality business in Arkansas, and as a retailer and wholesaler in salsas and other products.

Kind Words From Local Legends

“Yeyo’s is the rare restaurant that combines fabulous food, great design, and, most importantly, wonderful people. We could not be happier that they chose to work with us on their space in The 1907 Building and are excited to have them in downtown Rogers."
-Ward Davis, Principal at High Street Real Estate & Development

"We are incredible fans of Rafael and his team at Yeyo’s. Their commitment to quality through ingredients and farming is unmatched and it’s an honorto share the building with them.”
- Jon Allen, Founder of Onyx Coffee

Honoring our land. Honoring one another. Both have yielded incredible bounty + blessing. The story of Yeyo’s El Alma de Mexico began in the heart of Michoacán, the state in West-Central Mexico where seven brothers and sisters grew up together in the unity of shared meals around the table and work...
Read the full story.
- A lovely Yeyo's Customer

About the Mezcaleria

Yeyo’s Mezcaleria & Taqueria is the first of its kind in the State of Arkansas. The small but rich in culture Mezcaleria will be an art destination for both local residents and out of state travelers. The Mezcaleria hired and commissioned art from Octavio Logo, an artist originally from Mexico City that has been making his rounds around the United State art scene for the past five years, as well as in Arkansas.“

"All over the world people have a special relation and interaction with their culture and traditions.There is no stronger connection with culture than food, the flavors, and smells, the beverages, the way to eat it, and drink it. However, there is always more substance, more history, more meaning behindevery meal and beverage, and I wanted to express it throughout the sculptures and murals created specifically for Rafael and Yeyo’s.”
- Octavio Logo.

Yeyo’s Hospitality Group founder and executive chef Rafael Rios said, “Our goal with this concept is to preserve and share our deepest roots and traditions, create a spiritual connection with artisanal Mezcal, art, food, and people."