How we got here.

Don Yeyo

Started it all

Rafael Rios

Founder & Executive Chef

Roman Rios


Fernando Rios


Jay Amargós


It started with our dad

Don "Yeyo"

Yeyo's started with family. Rafel & Roman moved here with their family about 10 years ago. Helping in their dad's garden. It grew so large that they couldn't give it all away. He encouraged them to start one of the first food trucks in Bentonville and it was a huge success very quickly. About five years later they had outgrown the truck and expanded into a state of the art restaurant in 2018.

They call their dad "Yeyo" so naturally they named the restaurant after him. That's where the name comes from.

A Little About Us

The Yeyo's Story By Alexa Heung

The story of Yeyo’s El Alma de Mexico began in the heart of Michoacán, the state in West-Central Mexico where seven brothers and sisters grew up together in the unity of shared meals around the table and work. Rafael Rios moved north to the California coast with his family as a teenager, his father farming seasonally. After fifteen years of honorable service in the U.S. Army, the entire Rios family and their young children chose to relocate from Oxnard, California to Northwest Arkansas in 2006, attracted by the region’s rural beauty, agricultural roots, and a palpable spirit of open opportunity. Stepping foot in the musty vintage feed store that used to stand on the street for decades brought them back to their childhood of raising animals and working the earth for abundance.

About the Mezcaleria

Yeyo’s Mezcaleria & Taqueria is the first of its kind in the State of Arkansas. The small but rich in culture Mezcaleria will be an art destination for both local residents and out of state travelers. The Mezcaleria hired and commissioned art from Octavio Logo, an artist originally from Mexico City that has been making his rounds around the United State art scene for the past five years, as well as in Arkansas.“

"All over the world people have a special relation and interaction with their culture and traditions.There is no stronger connection with culture than food, the flavors, and smells, the beverages, the way to eat it, and drink it. However, there is always more substance, more history, more meaning behindevery meal and beverage, and I wanted to express it throughout the sculptures and murals created specifically for Rafael and Yeyo’s.”
- Octavio Logo.

Yeyo’s Hospitality Group founder and executive chef Rafael Rios said, “Our goal with this concept is to preserve and share our deepest roots and traditions, create a spiritual connection with artisanal Mezcal, art, food, and people."

When Did Yeyo's Come To Life?

The Hospitality Group started with humble beginnings in 2012, with a farm in Little Flock, Arkansas, which is still in operation, and a food truck on the Bentonville Square.

Yeyo’s now has a food truck, a flagship restaurant in 8th Street Market in Bentonville, a growing catering business, and the Mezcaleria in Rogers. The Group has high hopes and ambitions to continue to expand as a hospitality business in Arkansas, and as a retailer and wholesaler in salsas and other products. The Group currently makes all of its corn tortillas and salsas, which have fans all over the State.

Yeyo's Gives Back

In addition to the hospitality group, Yeyo’s has an initiative called, Yeyo’s Gives Back, which is focused on giving back to the community in the areas of art, music, mental health, food insecurity, and veteran affairs.

"The Rios family is very grateful for the support and love that our community has given them throughout the years. Our company would be nothing without our exceptional employees and community," - Jay Amargós, Partner, Chief People Officer and EVP of Public Relations for Yeyo’s Hospitality Group.

Kind Words From Local Legends

“Yeyo’s is the rare restaurant that combines fabulous food, great design, and, most importantly, wonderful people. We could not be happier that they chose to work with us on their space in The 1907 Building and are excited to have them in downtown Rogers."
-Ward Davis, Principal at High Street Real Estate & Development

"We are incredible fans of Rafael and his team at Yeyo’s. Their commitment to quality through ingredients and farming is unmatched and it’s an honorto share the building with them.”
- Jon Allen, Founder of Onyx Coffee

Honoring our land. Honoring one another. Both have yielded incredible bounty + blessing. The story of Yeyo’s El Alma de Mexico began in the heart of Michoacán, the state in West-Central Mexico where seven brothers and sisters grew up together in the unity of shared meals around the table and work...
Read the full story.
- A lovely Yeyo's Customer

Rios Family Farm

We grow all our produce on our farm just a couple miles from the Square.


Every detail of our restaurant has been crafted with love.


All our pigs & chickens are raised in heaven, just a few miles out of town.